Fashion Gold routine finder

Start from what your hair needs. Each goal lists its steps in order, with the product for each.

Five women in white with straight, wavy and curly hair

I want straighter, smoother hair

The treatment and the wash around it.

  1. Before the wash

    Protect Poo Pre-Shampoo Treatment

    from $32.89 2 sizes

  2. Treatment

    Progressiva Keratin Treatment

    from $39.98 4 sizes

  3. Wash

    Protect & Control Sulfate-Free Shampoo

    from $29.89 2 sizes

  4. Condition

    Protect & Control 2-in-1 Conditioning Mask

    from $29.90 2 sizes

StepProductWhat it doesTime on the hairPrice
1. Before the washProtect Poo Pre-Shampoo TreatmentCoats dry lengths for 2 minutes so the wash dries them less.2 minutesfrom $32.89
2. TreatmentProgressiva Keratin TreatmentThe smoothing step: 60 minutes, rinse, blow-dry, flat iron.60 minutesfrom $39.98
3. WashProtect & Control Sulfate-Free ShampooSulfate-free shampoo for every wash after the treatment.No waiting timefrom $29.89
4. ConditionProtect & Control 2-in-1 Conditioning MaskConditioner in 3 to 5 minutes, mask in 10 to 25.3 to 5 minutes, or 10 to 25 minutes under a thermal capfrom $29.90

My hair is dry or damaged

A wash and three masks to rotate.

  1. Wash

    Cronograma Multifunctional Shampoo

    $42.90 500 ml

  2. Rebuild

    Cronograma Medula Reconstruction Mask

    $34.99 250 g

  3. Feed

    Cronograma Cortex Nourishing Mask

    $34.99 250 g

  4. Hydrate

    Cronograma Cuticula Hydrating Mask

    $34.99 250 g

StepProductWhat it doesTime on the hairPrice
1. WashCronograma Multifunctional ShampooCleans hair and scalp before the mask.No waiting time$42.90
2. RebuildCronograma Medula Reconstruction MaskProtein mask for hair that breaks.3 seconds to 10 minutes$34.99
3. FeedCronograma Cortex Nourishing MaskNourishing mask for dry, stiff lengths.3 seconds to 10 minutes$34.99
4. HydrateCronograma Cuticula Hydrating MaskHydrating mask for frizz and dullness.3 seconds to 10 minutes$34.99

I want hair that looks fuller

Three steps, the last one daily.

  1. Wash

    100Tímetros Shampoo

    $29.90 300 ml

  2. Condition

    100Tímetros Conditioner

    $29.90 300 g

  3. Tonic

    100Tímetros Scalp Tonic

    $33.90 150 ml

StepProductWhat it doesTime on the hairPrice
1. Wash100Tímetros ShampooClears daily residue from the scalp.No waiting time$29.90
2. Condition100Tímetros Conditioner3 minutes on the lengths, then rinse.3 minutes$29.90
3. Tonic100Tímetros Scalp TonicOn the scalp once a day, not rinsed.No waiting time$33.90

I want defined curls

One mask, then the products that stay in.

  1. Mask

    Capulana 2-in-1 Curl Mask

    $39.90 500 g

  2. Leave-in

    Capulana Curl Defining Leave-In Cream

    $43.90 300 ml

  3. Style

    Capulana Curl Harmonizing Activator

    $37.90 500 ml

  4. Seal

    Capulana African Savannah Oil

    $49.90 150 ml

  5. Next day

    Capulana BB Cream Day After Spray

    $37.90 300 ml

StepProductWhat it doesTime on the hairPrice
1. MaskCapulana 2-in-1 Curl Mask5 to 10 minutes on wet hair, then rinse.5 to 10 minutes$39.90
2. Leave-inCapulana Curl Defining Leave-In CreamOn wet hair, shaped by hand, not rinsed.No waiting time$43.90
3. StyleCapulana Curl Harmonizing ActivatorScrunched into damp hair where the curls bend.No waiting time$37.90
4. SealCapulana African Savannah OilA small amount on the ends.No waiting time$49.90
5. Next dayCapulana BB Cream Day After SprayOn dry hair to reshape curls.No waiting time$37.90

My hair is blonde or bleached

Three masks in one kit.

  1. Mask kit

    Perfect Blonde Hair Mask Kit

    $89.89 3 x 250 g

StepProductWhat it doesTime on the hairPrice
1. Mask kitPerfect Blonde Hair Mask KitOne of 3 masks per wash: tone, strengthen or balance.3 seconds to 10 minutes$89.89

It is for a child

Two kits from the brand's kids' range.

  1. Three masks

    Girls' Hair Mask Kit

    $69.90 3 x 250 g

  2. Wash, condition, comb

    Boys' Hair Care Kit

    $67.90 300 ml + 250 g + 200 g

StepProductWhat it doesTime on the hairPrice
1. Three masksGirls' Hair Mask KitDetangling, anti-frizz and shine masks, 250 g each.3 seconds to 10 minutes$69.90
2. Wash, condition, combBoys' Hair Care KitShampoo, conditioner and a leave-in in 3 pieces.No waiting time$67.90

Choosing a routine: quick answers

Fashion Gold Progressiva Keratin Treatment in 150 g

Fashion Gold Progressiva Keratin Treatment

150 g · $39.98

Order It on Amazon

The order is placed with our retail partner.

Which comes first, the keratin treatment or the hair masks?

The treatment. Fashion Gold's order is to straighten first and maintain afterwards: 1 Cronograma mask per wash from the next wash on.

Can I use Cronograma masks on keratin-treated hair?

Yes. The 300 g treatment and the 3 masks come together as a set, with the masks as the care that follows.

Which Fashion Gold line is for curly hair?

Capulana, with 5 products that define and soften curls, and the Cacho Perfeito kit of 3 masks. Neither straightens.

How often can I repeat the Progressiva treatment?

The brand does not print an interval. Its bottle labels speak of up to 3 uses in 6 months for the 150 g size, which works out to about 1 session every 2 months.

Fashion Gold guides