Fashion Gold reviews
What buyers write about each product, with the size they bought.
What comes up most
- It works fast on wavy hair
Buyers with fine or wavy hair describe straight, frizz-free hair after one session and quick mornings afterwards.
- It does not suit every head
One buyer followed every step and saw no straightening. Another found the hair color lifted along the way.
- The care products surprise
The shampoo and the masks draw praise for softness, shine and detangling, including from buyers who never used the treatment.
Fashion Gold Progressiva Keratin Treatment
4.4 out of 5 · 898 ratings
- 5 stars69%
- 4 stars9%
- 3 stars8%
- 2 stars3%
- 1 star11%
Pros and cons but overall, would purchase again and repeat.
Positives: hair feels soft, is mirror shiny, mix easier to straighten, removed puffiness/frizziness, made my thick, coarse, frizzy hair a lot easier to maintain and style.Cons: smell isn’t great, hair kind of smells like your skin after you get out of a tanning bed, almost a burnt kind of smell. But I will say it’s MUCH more tolerable than the typical sulfur/rotten egg smell of keratin/chemical straighteners. My ends are CRISPY; unsure if this kind of fried my ends of what but my ends are very unhappy, unruly and I definitely need a trim after this. Even going over ends with a straightener didn’t smooth them, they’re still very frizzy and messy. I have a ton of flyaways on top of my head. I noticed a lot of breakage when doing this treatment, both during and after and my hair does seem kind of brittle. If you have colored / dyed hair, this will alter the color. I have dark brown dyed hair (naturally blonde) and this took some dark away and it’s kind of reddish/orangish after the treatment. Nothing detrimental but I’ll probably dye it more of a blackish-brown to get rid of the orange tint.Overall I’d repeat this again regardless of the cons above. Considering how much better the smell of this is compared to similar treatments and also was much easier to use with a lot less steps than the last treatment I did. I really appreciated the fact that I didn’t have to blow dry and straighten my hair WITH product still on it like the last treatment I did; that part was very difficult and terrible! I appreciated that I was able to rinse this product fully out of my hair before having to dry and straighten it. As other reviews say, bottle is super small and I was only able to treat my hair once with this with the amount of product given. Wish bottle was bigger for the price.
Leaves hair soft, smooth, and easy to manage
I was pleasantly surprised by how well this keratin treatment worked. After using it, my hair felt noticeably softer, smoother, and much easier to comb.It also helped reduce frizz without making my hair feel heavy or greasy. A little product goes a long way, so the bottle should last for quite a while.The scent is pleasant, and the product spreads evenly through the hair. After styling, my hair looked healthier and had a nice natural shine.Overall, I'm very happy with the results and would definitely use it again.
Try it you won't regret it
I was skeptical my hair would fall out but this made my shorter thinish wavy hair stick straight n perfect. Rain? No problem. No frizz. It's been 7 weeks n still going with a little wavy after washing n drying. So easy to apply. I straighen my hair in 4 min. But 6/8 of one bottle did my shorter hair so beware n buy extra. It's worth it. I'm back for more soon.
Works great!
In love with this product!I usually don't leave reviews after purchases but this one deserves it. I have a long and thin hair that gets a little fuzzy if I don't take care of it often. With my busy schedule I wanted something practical that would allow me a low maintenance hair routine. I wasn't sure if I should do chemicals in my hair because I don't like it and don't do it (my hair is all natural) but after watching a few reviews and videos it certainly got my heart. I bought it and 2 days later it arrived. The application was easy peasy, I got a salon result in less than 2 hours.I recommend and approve this hair straightener!
Best bang for your money!
100% recommend! My hair looks super healthy and it lasts! It takes me 5 minutes to do my hair in the morning! If you have oily hair like me, you will probably will need to wash every other day but the fact that I go from wavy to straight in no time, I can’t complain!
I recommend it for the short term.
It made my hair very sleek for the first few weeks, but after about two weeks it seemed to wear off—though not to the point where my hair curled again.
Love it
I absolutely love this product. It does not smell like any other keratin and is easy to used. My hair is shining and it did the job, love it
Love this stuff
After using this I’m all wash and go. No more heat in my hair, it dries straight and free of frizz
Frizzy and dark to straight and blond
I’m only giving 3 stars because the product completely removed my hair color. It definitely made it straighter but it also made me blonder. I applied per instructions and after the 60 min time elapsed, rinsed and dried I was a whole “new” woman to my husband. Not very help with the results since I’ll have to fix my color now.
Does NOT Straighten Hair — Complete Waste of Money
Extremely disappointed with this product. I followed the instructions carefully and completed the entire treatment exactly as directed, expecting my hair to be straightened as advertised. It did not straighten my hair at all.After going through the whole process, my hair is still curly, frizzy, and difficult to manage. I spent my time and money doing this treatment for basically no result.If you’re buying this specifically because you expect a keratin straightening treatment to actually straighten your hair, I do not recommend it. Based on my experience, it simply does not do what I expected it to do. Complete waste of money. One star.
Fashion Gold Progressiva Keratin Treatment: 150 g · 300 g · 500 g · 1 kg and the price
Fashion Gold Cronograma Capilar 3-Mask Set
4.5 out of 5 · 81 ratings
- 5 stars81%
- 4 stars7%
- 3 stars4%
- 2 stars3%
- 1 star5%
Highly recommend
The product is with no doubt of great quality. I had the same results as at the professional salon, if not better than. The instructions are easy to follow since each container indicates the order of use. As for the leave-in time, I left the same as the hair salon does, 15 mins. For a complete hair chronogram process I bought the hair ozone machine to follow the same steps as my hairdresser. Fantastic result!
I do like it
Really good product, i always used high quality masks on my hair, but i the pink one made something for my hair that the other products i teied before didnt. Short history, i think the combo really meet the needs of your hair, in diferent areas of the hair, i totally recommend it
OMG
Amazing product! It leaves your hair feeling hydrated, soft, and beautifully shiny. Highly recommend for anyone looking to enhance their hair’s health and appearance!
Love it!
makes your hair shiny and healthy!
Fashion Gold Cronograma Capilar 3-Mask Set: 3 x 250 g and the price
Shampoos, masks and the other lines
Leaves my hair smooth and straight.
Works really well! It leaves my hair smooth, straight, and soft. It’s easy to use and gives me great results. I’m very happy with it.
So good!
Amazing! Smells so good and really detangles my hair. I would use this even without a progressiva.
Amazing tonic
I love this product. After almost a month of use I ca tell my hair roots feel different and look different.
hair care
I use it as a deep hydration, I noticed shine and softness in my hair
Brazilian queratine
Very good product to straight your hair.
Worth the money
This really let my hair softness
Very small
This is very small for the price, smells good but needs to do miracles in my hair for the price.
Like it.
Normal progressiva or brazilian straightening treatments STRAIGHTEN. This one is like a deep moisturizing/Hidrating. It wont leave your hair pin straight but it will give a luxurious shine and feel.
What do buyers complain about in Fashion Gold reviews?
Results that fall short and the smell. About 11% of the ratings of the most-rated Progressiva Keratin Treatment size are 1 star, and written complaints mention no straightening or lifted hair color.