3 products
2 sizes03 Keep
Fashion Gold Protect & Control Sulfate-Free Shampoo
Gel shampoo · keratin-treated, color-treated, dry or chemically processed hair
300 ml500 ml
Choose a size · from $29.89
2 sizes03 Keep
Fashion Gold Protect & Control 2-in-1 Conditioning Mask
Cream in a jar · keratin-treated, color-treated or dry hair
250 g500 g
Choose a size · from $29.90
2 sizes01 Prepare
Fashion Gold Protect Poo Pre-Shampoo Treatment
Cream · dry, chemically treated or textured hair
300 ml500 ml
Choose a size · from $32.89
Pre-shampoo, shampoo and mask: side by side
Three steps of one wash, in the order you use them.
| Protect & Control Sulfate-Free Shampoo | Protect & Control 2-in-1 Conditioning Mask | Protect Poo Pre-Shampoo Treatment | |
|---|---|---|---|
| What it is | Gel shampoo | Cream in a jar | Cream |
| Made for | Keratin-treated, color-treated, dry or chemically processed hair | Keratin-treated, color-treated or dry hair | Dry, chemically treated or textured hair |
| Sizes | 300 ml · 500 ml | 250 g · 500 g | 300 ml · 500 ml |
| Price | from $29.89 | from $29.90 | from $32.89 |
Best Protect & Control product for each need
- The wash after a treatmentFashion Gold Protect & Control Sulfate-Free Shampoo
Sulfate-free, paraben-free and salt-free, in 300 ml or 500 ml.
- Dry endsFashion Gold Protect Poo Pre-Shampoo Treatment
2 minutes on dry lengths before the shampoo, with baobab oil and shea butter.
- One product for conditioner and maskFashion Gold Protect & Control 2-in-1 Conditioning Mask
3 to 5 minutes as a conditioner, 10 to 25 as a mask.
One wash, three steps
The order the brand gives for a wash after a keratin treatment.
Open the routine finder
Before the wash
Protect Poo Pre-Shampoo Treatment
On dry hair for 2 minutes, from 10 cm below the scalp to the ends, then rinse.

Wash
Protect & Control Sulfate-Free Shampoo
A small amount on wet hair, lather, rinse, and repeat if needed.

Condition
Protect & Control 2-in-1 Conditioning Mask
3 to 5 minutes as a conditioner, or 10 to 25 minutes under a thermal cap as a mask.
Do I need a sulfate-free shampoo after a keratin treatment?
It is what Fashion Gold recommends: the Protect & Control Sulfate-Free Shampoo is the wash the brand pairs with its treatment, in 2 sizes. A clarifying shampoo is the opposite tool, made to strip buildup.
| Sulfate-free shampoo | Regular shampoo | Clarifying shampoo | |
|---|---|---|---|
| Made to | Cleanse gently and leave moisture in | Clean hair of everyday dirt and oil | Strip buildup from styling products |
| Lather | Lighter | Rich | Rich |
| Fits treated hair | Yes, it is what the brand pairs with a treatment | Depends on the formula | Not for the washes after a treatment |
| In the Fashion Gold range | Protect & Control Sulfate-Free Shampoo, 300 ml · 500 ml | Not sold by the brand here | Not sold by the brand here |
| Better choice when | Your hair is straightened, colored or dry | Your hair is untreated and you like a rich lather | You need a reset wash before a new treatment |
Protect & Control: quick answers
In what order do I use Protect Poo, the shampoo and the mask?
Protect Poo first, on dry hair for 2 minutes. Then rinse, shampoo, and finish with the mask for 3 to 5 minutes.
Can I use Protect & Control without a keratin treatment?
Yes. Fashion Gold makes the line for color-treated, dry and chemically processed hair as well, and each product comes in 2 sizes.

Fashion Gold Protect & Control Sulfate-Free Shampoo
300 ml · $29.89
Order It on AmazonThe order is placed with our retail partner.
Buyers on Protect & Control
All buyer reviewsSo good!
Amazing! Smells so good and really detangles my hair. I would use this even without a progressiva.
hair care
I use it as a deep hydration, I noticed shine and softness in my hair
Worth the money
This really let my hair softness
