03 Keep · Shampoo
Fashion Gold Protect & Control Sulfate-Free Shampoo
A sulfate-free shampoo for hair that has had a keratin or other chemical treatment.
- Gel shampooform
- 2 sizes300 ml · 500 ml
- Sulfate-freeas the brand lists it
- Cleanses without stripping moisture
- Helps keep the result of a smoothing treatment
- Smoother, softer, more manageable hair
How to use the sulfate-free shampoo
Wet your hair thoroughly.
Apply a small amount and massage until it lathers.
Rinse well and repeat if needed.
Follow with the Protect & Control mask.

The wash that keeps a treatment
A smoothing treatment lasts as long as you let it. Fashion Gold makes this shampoo for the washes that follow: it is sulfate-free, and the brand says it cleanses without stripping moisture and helps keep the result of the treatment. It is also the shampoo the Progressiva directions call for before the cream goes on.
The named ingredients are trehalose and a coconut-derived cleanser. The brand lists the formula as free of sulfates, parabens and salt. One buyer who uses it with no treatment at all says it detangles the hair and smells good.
- Sizes
- 300 ml · 500 ml
- Form
- Gel shampoo
- Made for
- Keratin-treated, color-treated, dry or chemically processed hair
- Named ingredients
- Trehalose and cocamide DEA (coconut-derived)
- Listed as free of
- Sulfate, paraben and salt
Know before you buy
- Shampoo only: the mask and the treatment are sold separately.
- It is not a clarifying wash and it does not straighten hair by itself.
Protect & Control Sulfate-Free Shampoo: which size
| Size | Net | Price | Per 100 ml | Pick |
|---|---|---|---|---|
| 300 ml | 300 ml (10.1 fl oz) | $29.89 | $9.96 | |
| 500 ml | 500 ml (17.6 fl oz) | $39.89 | $7.98 |
Where it sits in the routine
All Protect & Control
Before the wash
Protect Poo Pre-Shampoo Treatment
On dry hair for 2 minutes, from 10 cm below the scalp to the ends, then rinse.

Wash
Protect & Control Sulfate-Free Shampoo You are here
A small amount on wet hair, lather, rinse, and repeat if needed.

Condition
Protect & Control 2-in-1 Conditioning Mask
3 to 5 minutes as a conditioner, or 10 to 25 minutes under a thermal cap as a mask.
Buyers on the sulfate-free shampoo
All buyer reviews4.3 out of 5
75 ratings.
- 5 stars73%
- 4 stars3%
- 3 stars5%
- 2 stars11%
- 1 star8%
Star split of 47 of the 75 ratings.
Protect & Control Sulfate-Free Shampoo or Cronograma Multifunctional Shampoo
Protect & Control or Cronograma: which Fashion Gold shampoo?
Take Protect & Control after a smoothing treatment: the brand lists it as sulfate-free. Take the Cronograma shampoo, 500 ml, as the wash before the Cronograma masks.
| Protect & Control Sulfate-Free Shampoo | Cronograma Multifunctional Shampoo | |
|---|---|---|
| What it is | Gel shampoo | Gel shampoo |
| Made for | Keratin-treated, color-treated, dry or chemically processed hair | All hair types |
| Sizes | 300 ml · 500 ml | 500 ml |
| Price | from $29.89 | $42.90 |
| Buyer ratings | 4.3 out of 5 from 75 | Fewer than 10 |
| Better choice when | Your hair has had a keratin or other chemical treatment | You follow the three-mask schedule |
Protect & Control Sulfate-Free Shampoo: quick answers
Is the Protect & Control shampoo sulfate-free?
Yes, by the brand's description: it lists the formula as free of sulfates, parabens and salt. It comes in 300 ml and 500 ml.
Does the Protect & Control shampoo straighten hair?
No. It is a wash for hair that is already treated. 1 buyer notes it leaves hair shiny and soft, not pin straight.

