01 Prepare · Pre-Shampoo

Fashion Gold Protect Poo Pre-Shampoo Treatment

A cream for dry hair before the shampoo. Two minutes, then rinse and wash as usual.

$32.89
Size: 300 ml300 ml (10.1 fl oz) · $10.96 per 100 ml
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  • 2 minuteson the hair
  • 2 sizes300 ml · 500 ml
  • Paraben-freeas the brand lists it
  • Shields the lengths from the drying effect of washing
  • Easier detangling before the wash
  • Softness and shine

How to use the pre-shampoo

  1. Apply to dry hair from about 10 cm below the scalp down to the ends.

  2. Leave it on for 2 minutes.

  3. Rinse.

  4. Shampoo as usual. The brand pairs it with the Protect & Control shampoo.

A smiling woman holding her long wet dark hair

The step before the shampoo

Shampoo cleans, and it also takes some moisture with it. Protect Poo is the brand's answer for hair that is dry, treated or textured: a cream with baobab oil and shea butter that coats the lengths before the wash. Fashion Gold says it shields the hair from the drying effect of cleansing and makes detangling easier.

It goes on dry hair, from about 10 cm below the scalp to the ends, for 2 minutes. Then you rinse it out and shampoo as usual. The brand lists it as free of parabens, sulfates and silicones.

Sizes
300 ml · 500 ml
Form
Cream
Made for
Dry, chemically treated or textured hair
Time on the hair
2 minutes
Named ingredients
Baobab oil and shea butter
Listed as free of
Paraben, sulfate and silicone

Know before you buy

  • It is an extra step before the wash, not a shampoo or a conditioner.
  • It goes on the lengths only, about 10 cm away from the scalp.
  • Shampoo is sold separately.

Protect Poo Pre-Shampoo Treatment: which size

SizeNetPricePer 100 mlPick
300 ml300 ml (10.1 fl oz)$32.89$10.96
500 ml500 ml (16.9 fl oz)$42.90$8.58

Where it sits in the routine

All Protect & Control
  1. Before the wash

    Protect Poo Pre-Shampoo Treatment You are here

    On dry hair for 2 minutes, from 10 cm below the scalp to the ends, then rinse.

  2. Wash

    Protect & Control Sulfate-Free Shampoo

    A small amount on wet hair, lather, rinse, and repeat if needed.

  3. Condition

    Protect & Control 2-in-1 Conditioning Mask

    3 to 5 minutes as a conditioner, or 10 to 25 minutes under a thermal cap as a mask.

Protect Poo Pre-Shampoo Treatment or Protect & Control 2-in-1 Conditioning Mask

Pre-shampoo or mask: which protects dry hair better?

They work at different moments. Protect Poo goes on for 2 minutes before the wash, and the Protect & Control 2-in-1 Conditioning Mask conditions after it.

Protect Poo Pre-Shampoo TreatmentProtect & Control 2-in-1 Conditioning Mask
What it isCreamCream in a jar
Made forDry, chemically treated or textured hairKeratin-treated, color-treated or dry hair
Time on the hair2 minutes3 to 5 minutes, or 10 to 25 minutes under a thermal cap
Sizes300 ml · 500 ml250 g · 500 g
Pricefrom $32.89from $29.90
Buyer ratingsFewer than 104.6 out of 5 from 58
Better choice whenYour ends dry out during the wash itselfYou want conditioning after the wash

See Fashion Gold Protect & Control 2-in-1 Conditioning Mask

Protect Poo Pre-Shampoo Treatment: quick answers

How do I use Fashion Gold Protect Poo?

On dry hair, before the shampoo. Apply from about 10 cm below the scalp to the ends, wait 2 minutes, rinse and wash.

Is Protect Poo a shampoo?

No. It is a pre-shampoo cream with baobab oil and shea butter, used for 2 minutes before your shampoo.