01 Prepare · Pre-Shampoo
Fashion Gold Protect Poo Pre-Shampoo Treatment
A cream for dry hair before the shampoo. Two minutes, then rinse and wash as usual.
- 2 minuteson the hair
- 2 sizes300 ml · 500 ml
- Paraben-freeas the brand lists it
- Shields the lengths from the drying effect of washing
- Easier detangling before the wash
- Softness and shine
How to use the pre-shampoo
Apply to dry hair from about 10 cm below the scalp down to the ends.
Leave it on for 2 minutes.
Rinse.
Shampoo as usual. The brand pairs it with the Protect & Control shampoo.

The step before the shampoo
Shampoo cleans, and it also takes some moisture with it. Protect Poo is the brand's answer for hair that is dry, treated or textured: a cream with baobab oil and shea butter that coats the lengths before the wash. Fashion Gold says it shields the hair from the drying effect of cleansing and makes detangling easier.
It goes on dry hair, from about 10 cm below the scalp to the ends, for 2 minutes. Then you rinse it out and shampoo as usual. The brand lists it as free of parabens, sulfates and silicones.
- Sizes
- 300 ml · 500 ml
- Form
- Cream
- Made for
- Dry, chemically treated or textured hair
- Time on the hair
- 2 minutes
- Named ingredients
- Baobab oil and shea butter
- Listed as free of
- Paraben, sulfate and silicone
Know before you buy
- It is an extra step before the wash, not a shampoo or a conditioner.
- It goes on the lengths only, about 10 cm away from the scalp.
- Shampoo is sold separately.
Protect Poo Pre-Shampoo Treatment: which size
| Size | Net | Price | Per 100 ml | Pick |
|---|---|---|---|---|
| 300 ml | 300 ml (10.1 fl oz) | $32.89 | $10.96 | |
| 500 ml | 500 ml (16.9 fl oz) | $42.90 | $8.58 |
Where it sits in the routine
All Protect & Control
Before the wash
Protect Poo Pre-Shampoo Treatment You are here
On dry hair for 2 minutes, from 10 cm below the scalp to the ends, then rinse.

Wash
Protect & Control Sulfate-Free Shampoo
A small amount on wet hair, lather, rinse, and repeat if needed.

Condition
Protect & Control 2-in-1 Conditioning Mask
3 to 5 minutes as a conditioner, or 10 to 25 minutes under a thermal cap as a mask.
Protect Poo Pre-Shampoo Treatment or Protect & Control 2-in-1 Conditioning Mask
Pre-shampoo or mask: which protects dry hair better?
They work at different moments. Protect Poo goes on for 2 minutes before the wash, and the Protect & Control 2-in-1 Conditioning Mask conditions after it.
| Protect Poo Pre-Shampoo Treatment | Protect & Control 2-in-1 Conditioning Mask | |
|---|---|---|
| What it is | Cream | Cream in a jar |
| Made for | Dry, chemically treated or textured hair | Keratin-treated, color-treated or dry hair |
| Time on the hair | 2 minutes | 3 to 5 minutes, or 10 to 25 minutes under a thermal cap |
| Sizes | 300 ml · 500 ml | 250 g · 500 g |
| Price | from $32.89 | from $29.90 |
| Buyer ratings | Fewer than 10 | 4.6 out of 5 from 58 |
| Better choice when | Your ends dry out during the wash itself | You want conditioning after the wash |
Protect Poo Pre-Shampoo Treatment: quick answers
How do I use Fashion Gold Protect Poo?
On dry hair, before the shampoo. Apply from about 10 cm below the scalp to the ends, wait 2 minutes, rinse and wash.
Is Protect Poo a shampoo?
No. It is a pre-shampoo cream with baobab oil and shea butter, used for 2 minutes before your shampoo.

