Fashion Gold keratin smoothing
One treatment, three ways to buy it: the bottle alone from $39.98, a kit with its shampoo and mask, or a set with the three Cronograma masks.
3 products
4 sizes02 Smooth
Fashion Gold Progressiva Keratin Treatment
Cream · all hair types
150 g300 g500 g1 kg
Choose a size · from $39.98
2 kits02 Smooth
Fashion Gold Progressiva Keratin Treatment Kit
Cream, shampoo and mask · all hair types
Kit with 300 gKit with 500 g
Choose a kit · from $123.79
300 g + 3 x 250 g02 Smooth
Fashion Gold Keratin Treatment and 3-Mask Set
Cream and three masks · all hair types
See the details · $153.90
The bottle, the kit or the set: side by side
The treatment inside is the same. What changes is what comes with it.
| Progressiva Keratin Treatment | Progressiva Keratin Treatment Kit | Keratin Treatment and 3-Mask Set | |
|---|---|---|---|
| What it is | Cream | Cream, shampoo and mask | Cream and three masks |
| Made for | All hair types | All hair types | All hair types |
| Time on the hair | 60 minutes | 60 minutes | 60 minutes for the treatment, up to 10 minutes per mask |
| Sizes | 150 g · 300 g · 500 g · 1 kg | Kit with 300 g · Kit with 500 g | 4-piece set |
| Price | from $39.98 | from $123.79 | $153.90 |
| Buyer rating | 4.4 out of 5 from 898 | 4.2 out of 5 from 70 | 4.6 out of 5 from 12 |
Best Fashion Gold keratin option for each case
- A first tryFashion Gold Progressiva Keratin Treatment
The 150 g bottle gives up to 3 applications for $39.98.
- Nothing else at homeFashion Gold Progressiva Keratin Treatment Kit
Treatment, sulfate-free shampoo and 2-in-1 mask in 1 box.
- Hair that is also damagedFashion Gold Keratin Treatment and 3-Mask Set
The 300 g treatment with 3 Cronograma repair masks.
- Long, thick hair or a salonFashion Gold Progressiva Keratin Treatment
The 1 kg bottle gives up to 20 applications and the lowest cost per 100 g.
From first bottle to full routine
Three ways into the same treatment, from least to most in the box.
Open the routine finder
Start with the bottle
The treatment alone, 150 g for up to 3 applications, when you already own a gentle shampoo.
Add the wash and the mask
Progressiva Keratin Treatment Kit
Treatment, sulfate-free shampoo and 2-in-1 mask together, for a first session with nothing else to buy.
Add the repair masks
Keratin Treatment and 3-Mask Set
The 300 g treatment with the three Cronograma masks for the weeks after.
Is a smoothing treatment better than a flat iron alone or a relaxer?
A smoothing treatment sits between the two: Progressiva Keratin Treatment reduces frizz and volume for more than 1 wash, while a flat iron alone lasts until the next shampoo and a relaxer changes the hair until it grows out.
| Smoothing treatment | Flat iron alone | Chemical relaxer | |
|---|---|---|---|
| What it does | Reduces frizz and volume, hair looks straighter | Presses the hair straight with heat | Straightens the curl itself |
| How long the look stays | Through repeated washes, fading gradually | Until the next wash | Until the hair grows out |
| Time for one session | About 2 hours, with 60 minutes of waiting | The time it takes to iron | A salon appointment |
| Tools at home | Brush, cap, hair dryer and flat iron | Flat iron | Usually done by a professional |
| In the Fashion Gold range | Progressiva Keratin Treatment, 4 sizes | Not sold by the brand here | Not sold by the brand |
| Better choice when | You want smoother, easier mornings from 1 evening of work | You want straight hair for 1 day and no chemistry | You want the straightest result and a professional to do it |
Sources
- FDA, Hair Smoothing Products That Release Formaldehyde When Heated, read 10 October 2026
Keratin smoothing: quick answers
How many applications are in each Progressiva bottle?
By the brand's figures: 150 g for up to 3, 300 g for up to 6, 500 g for up to 10, 1 kg for up to 20. The real number depends on the length and thickness of your hair.
What do I need besides the treatment itself?
A sulfate-free shampoo, a brush, a cap, a hair dryer and a flat iron that reaches 356°F to 392°F. The kit adds the shampoo and a mask. The tools are yours to supply.
Does the kit hold a different treatment from the bottle?
No. It is the same Progressiva cream, in the 300 g or the 500 g bottle, packed with the shampoo and the 2-in-1 mask.
Fashion Gold Progressiva Keratin Treatment
150 g · $39.98
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Buyers on Fashion Gold keratin
All buyer reviewsTry it you won't regret it
I was skeptical my hair would fall out but this made my shorter thinish wavy hair stick straight n perfect. Rain? No problem. No frizz. It's been 7 weeks n still going with a little wavy after washing n drying. So easy to apply. I straighen my hair in 4 min. But 6/8 of one bottle did my shorter hair so beware n buy extra. It's worth it. I'm back for more soon.
Works great!
In love with this product!I usually don't leave reviews after purchases but this one deserves it. I have a long and thin hair that gets a little fuzzy if I don't take care of it often. With my busy schedule I wanted something practical that would allow me a low maintenance hair routine. I wasn't sure if I should do chemicals in my hair because I don't like it and don't do it (my hair is all natural) but after watching a few reviews and videos it certainly got my heart. I bought it and 2 days later it arrived. The application was easy peasy, I got a salon result in less than 2 hours.I recommend and approve this hair straightener!
Leaves hair soft, smooth, and easy to manage
I was pleasantly surprised by how well this keratin treatment worked. After using it, my hair felt noticeably softer, smoother, and much easier to comb.It also helped reduce frizz without making my hair feel heavy or greasy. A little product goes a long way, so the bottle should last for quite a while.The scent is pleasant, and the product spreads evenly through the hair. After styling, my hair looked healthier and had a nice natural shine.Overall, I'm very happy with the results and would definitely use it again.