About Fashion Gold
Fashion Gold is a brand of Brazilian hair care, sold on Amazon, known for its Progressiva Keratin Treatment.
- U.S. trademark
- FASHION GOLD, Reg. No. 7244426, registered December 12, 2023USPTO trademark record, checked 10 October 2026
- The mark
- FASHION GOLD in capital letters on two levelsFASHION on a shaded rectangle, GOLD below it, as on the bottles · USPTO trademark record, checked 10 October 2026
- Registered for
- Class 3: hair care preparations, hair creams, hair masks, shampoo and non-medicated hair treatmentsUSPTO trademark record, checked 10 October 2026
- In use since
- January 1, 2019first use of the mark as given in the trademark record · USPTO trademark record, checked 10 October 2026
- In U.S. commerce since
- September 6, 2022USPTO trademark record, checked 10 October 2026
- Part of
- The Ybera Paris groupthe group names Fashion Gold as a brand it created · Fashion Gold brand site (Portuguese), checked 10 October 2026
- Trademark owner
- GYP Industria de Comesticos EIRELI, as spelled in the recordUSPTO trademark record, checked 10 October 2026
- Country
- Brazil (Guarapari, Espírito Santo)USPTO trademark record, checked 10 October 2026
- U.S. application filed
- June 21, 2022USPTO trademark record, checked 10 October 2026
- Where it is sold
- Amazon, through the Fashion Gold brand storechecked 10 October 2026
- Best-known product
- Progressiva Keratin Treatment, 150 g · 300 g · 500 g · 1 kg
Fashion Gold Hair Guide is an independent shopping guide to Fashion Gold hair care: the Progressiva keratin treatment, the Cronograma masks and the lines around them, with sizes, directions and current prices.
A Brazilian brand, built on one treatment
Fashion Gold is a hair-care brand from Brazil. The group behind it, Ybera Paris, names it as a brand it created, and the bottles say Fashion Gold on the front with the group's name in small print.
Its home market knows it for the progressiva, the Brazilian word for a smoothing treatment, and the Fashion Gold lineup has grown around that one bottle.
The U.S. trademark record dates the first use of the name to January 1, 2019, and its arrival in U.S. commerce to September 6, 2022.
- Fashion GoldHow the name is written in text: two words, both capitalized.
- FASHION GOLDHow it stands on the bottles: capitals on two levels, FASHION on a shaded block.
- ProgressivaThe Brazilian name for the smoothing treatment, kept on the U.S. product.
The range
See all 24 products
Fashion Gold Cronograma Capilar 3-Mask Set
Three cream masks in tubes · all hair types
$89.89 3 x 250 g
Fashion Gold Protect & Control Sulfate-Free Shampoo
Gel shampoo · keratin-treated, color-treated, dry or chemically processed hair
from $29.89 2 sizes
Fashion Gold Progressiva Keratin Treatment Kit
Cream, shampoo and mask · all hair types
from $123.79 2 kits
Fashion Gold Protect & Control 2-in-1 Conditioning Mask
Cream in a jar · keratin-treated, color-treated or dry hair
from $29.90 2 sizes
Fashion Gold Keratin Treatment and 3-Mask Set
Cream and three masks · all hair types
$153.90 300 g + 3 x 250 g
The dates on file
- 2005
The Ybera Paris group, which later creates Fashion Gold, dates its first formaldehyde-free hair straightening treatment to this year in its own timeline.
Source: Ybera Paris, company timeline, read 10 October 2026 - January 1, 2019
First use of the FASHION GOLD mark, as stated in its U.S. trademark record.
Source: USPTO, application serial 97468248, read 10 October 2026 - September 6, 2022
The application to register FASHION GOLD in the United States is filed on June 21, and the record gives September 6 as the first use in U.S. commerce.
Source: USPTO, application serial 97468248, read 10 October 2026 - December 12, 2023
The U.S. trademark office registers FASHION GOLD, Reg. No. 7244426, in Classes 3 and 35.
Source: USPTO, registration 7244426, read 10 October 2026
Seven lines, one at a time
The range reads more easily as lines than as products. Four of them follow each other around a smoothing treatment. Three stand apart for the scalp, for curls and for particular kinds of hair.
The table gives each line, what it is for, how many of its products are on sale and where its prices start.
| Line | What it is for | Products | From |
|---|---|---|---|
| Protect Poo Pre-Shampoo Treatment | The pre-shampoo that protects the lengths before a wash | 1 | $32.89 |
| Keratin Smoothing | The Progressiva treatment, alone or in a kit | 3 | $39.98 |
| Protect & Control | Sulfate-free shampoo and 2-in-1 mask for treated hair | 2 | $29.89 |
| Cronograma | Three masks in rotation and their shampoo | 5 | $34.99 |
| 100Tímetros | A three-step scalp routine with a daily tonic | 4 | $29.90 |
| Capulana | Styling and care for curly and coily hair | 5 | $37.90 |
| Mask Kits | Three-piece kits for curls, blonde hair and children | 4 | $67.90 |
Fashion Gold in pictures
Who we are
fashion-gold.com is an independent shopping guide. We are not Fashion Gold, the Ybera Paris group or their distributor.
The sizes, the steps and the price of each application come from the brand's labels and its own published directions, in plain English.
Every Fashion Gold product is sold through the brand store at our retail partner.
Shop Fashion Gold on AmazonOrders are placed with our retail partner.
About the brand: quick answers
Fashion Gold Progressiva Keratin Treatment
150 g · $39.98
Order It on AmazonThe order is placed with our retail partner.
Who makes Fashion Gold hair products?
Fashion Gold is a brand of the Ybera Paris group of Brazil. The U.S. trademark, registration No. 7244426, belongs to GYP Industria de Comesticos of Guarapari, as the record spells the name.
Is Fashion Gold a Brazilian brand?
Yes. Its trademark owner is in Guarapari, Espírito Santo, and the record gives January 1, 2019 as the first use of the name.
Is Fashion Gold the same as Ybera Paris?
Fashion Gold is 1 brand of the Ybera Paris group. On U.S. pages the products carry both names.
Is this the official Fashion Gold website?
No. fashion-gold.com is an independent shopping guide to the brand's 7 lines. Orders are placed at the Fashion Gold brand store of our retail partner.